Wednesday, August 25, 2010

IS LITE TAP HANDLE IN ANTI-BARRETT AD A PAID PLACEMENT

MILLER LITE TAP HANDLE FEATURED IN
ANTI-BARRETT AD
MILLERCOORS EXEC IS
SOLE DONOR TO RGA WISCONSIN 2010 PAC

* * *
What $1,000 Will Buy You

Super Special to the Readers of Plenty of Horne

By Michael Horne


And The Plenty of Horne Hound Dog Team

The R(epublican) G(overnors) A(ssociation) Wisconsin 2010 PAC has a new advertisement in its "Worst Ever" series, in which the title character is Milwaukee Mayor Tom Barrett, the Democratic candidate for governor.
This advertisement is set in a tavern, where a young bartender tells us his customers are of two minds about what makes Barrett the "worst ever."
"More taxes!" shouts one group of unhappy whites.
"Less jobs!" shouts the other, grammatically challenged group.
As the bartender goes on to chronicle Barrett's failings, and as a Beer Hall Putsch gets organized in the background, the camera remains tightly focused on him -- and the Miller Lite tap handle just inches away.
Curious.
No other beer tap handles are clearly visible in the spot, so you've got to wonder if the set was as carefully staged as the script.
Well, what do you know?
According to form GAB2, the July 2010 continuing report for the RGA Wisconsin 2010 PAC, the most recent figures available, the RGA's sole contributor for the cycle was Michael "Mike" Jones of Delafield, identified as "Vice President Corporate Affairs Miller Coors."
Jones gave the PAC $1,000, and it appears he got his firm a nice return on his investment -- so far.
I think MillerCoors should do everything possible to disassociate itself from this inflammatory advertisement, and suggest the Government Accountability Board invite the RGA folks to explain their involvement with this sponsorship.
I can't wait to hear about what a coincidence this is.

[Unfortunately, I haven't found the ad on the internet yet. Somebody please post it and notify me. --Ed.]

No comments: